Marketing Management of Freshbins

Marketing Management of Freshbins Executive Summary The aim of this paper is to provide marketing ideas for a new invention, Freshbins Robotic Sanitizer, which is a highly efficient product that will contribute to keeping the Australian cites clean, increasing the hygiene, and lowering the level of diseases caused by airborne germs.Advertising We will write a custom assessment sample on Marketing Management of Freshbins specifically for you for only $16.05 $11/page Learn More It would work as a supplier of the Australian governmental and non-governmental organisations, which maintain cleanliness of the cities and appoints labour to work on field. This product will help such organisations to boost their efficiently by making them able to undertake huge number of bin cleaning programs at very short period of time and reducing the human efforts apart from saving time. This product will also be offered to private individuals and families for carrying out their household activities; therefore, fo r having such a large group of customers, the revenues generated by this single product will be huge, even if the prices are set at a moderate level. In order to provide marketing advices to the marketer of the product, this paper will focus on introducing the background information of the invention, conducting an environmental analysis consisting of the PESTEL analysis and the Porter five forces analysis, assessing the consumer behaviour analysis of the country, and concentrating on the segmentation, targeting, and positioning of the invention. It would also construct appropriate product and pricing plans for the marketer followed by a few concluding remarks. Introduction to the Background Information of the Invention With the consideration of the prospective market demand and the idea of improving the waste disposal system of Australia and accordingly reinforce the efforts to ensure environmental sustainability, the newly invented Freshbins Robotic Sanitizer is chosen for been mar keted at a large extent throughout the country. According to The Australian Broadcasting Corporation (2011), Freshbins Robotic Sanitizer is an extremely contemporary bin clearing and disinfecting method invented by Paul Sewell, which uses three-facet visions to assist the mechanical limb to pick up a dustbin that is mechanically rinsed in an ozone-disinfecting process before being returned to the land; amazingly, the entire procedure needs about only 30 seconds.Advertising Looking for assessment on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More The product has patented mechanized technology to convey one of the most protected, ecologically sustainable, and competent bin maintenance procedure in the globe; besides, the truck performs the entire task with the driver seated in cabin; most importantly, the truck can process 1000 bins in a day; therefore, the pickup ability of the robotic-arm is among its highly ess ential features. The location of the dustbin is not a problem; it could even lie on land; however, the arm uses sensors to find a dustbin at 68 likely positions, whilst a second sensor identifies any creature or child’s movement around the dustbin; in addition, it saves vast quantities water (whist clearing one domestic-size bin manually requires about 100 litres of water). However, it is important to note that although the product possesses a number of highly significant features, the success of marketing it can be doubtful if appropriate brand building strategies and awareness programs are not properly undertaken. Hoeffler Keller (2002) stated that brand awareness programs are necessary for marketing all sorts of products through different marketing campaigns; on the other hand, Hoyer Brown (1990) pointed that in order to ensure repeat purchases of a product, constructing relevant marketing strategies are crucial in order to sustain for long run. Environmental Analysis of Freshbins PESTEL Analysis Hitt, Ireland, Hoskisson (2001) has noted that it is necessary for marketers to conduct PESTEL analysis before considering to launch any product in the market as a thorough environmental analysis assists to better understand the present conditions of the industry. Moreover, Pearce Robinson (2006) argued that without a proper environmental analysis, businesses might fail to apprehend actual circumstances of the industry and subsequently undertake poorly researched strategies leading to breakdown of sales and revenues. The PESTEL framework for Freshbins is illustrated below: Advertising We will write a custom assessment sample on Marketing Management of Freshbins specifically for you for only $16.05 $11/page Learn More Figure 1: PESTEL Analysis Source: Self generated from Hitt, Ireland, Hoskisson (2001) Political Factor The current political circumstance of Australia is fairly unwavering with the government of the country trying to provide the best possible corporate responsive impression to each its national markets with an intention to boost the gross national product and per capita income. More decisively, the government constantly promotes and aids the enlargement of the neighbouring companies by dictating the governmental financial institutions to provide sufficient loans to start up businesses after assessing their prospects, which makes it easier for Freshbins to enter. Economic Factor According to Index mundi (2011) in spite of the harsh situations arising from the global economic turmoil, the economy of Australia has recovered quite quickly and is still recovering to revive its industries and job sectors. The following figure shows the real GDP growth rate comparison for recent years, outlining that the GDP has recovered after the 2009 slump: Figure 2: The real GDP growth rateAdvertising Looking for assessment on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Source: Index mundi (2011) The graph below illustrates that the purchasing power parity of the Australian consumers is increasing, providing an optimistic outlook for Freshbins: Figure 3: The purchasing power parity Source: Index mundi (2011) Socio-cultural Factor The social and cultural aspects of Australia are highly diverse with the presence of people from many ethnic backgrounds; however, it is notable that Freshbins would stay beside the neighbouring communities and contribute to the societies by helping to better uphold a clean image to the world. Technological Factor Although the country has a booming technological sector, the industry competition is quite lower in terms of the market of Freshbins Robotic Sanitizer, as this is a pioneering innovation with highly equipped mechanics containing unique features not accessible in other similar products of Australia. Environmental Factor A number of environmental laws are present in Australia, which prevent the businesses of the c ountry to perform activities associated with massive pollutions. However, it is notable that the marketer of Freshbins will be socially responsible to reduce adverse affects in the environment by introducing more and more eco-friendly technology to eliminate germs from bins. Legal Factor For every start up business in Australia, a few numbers of problems arise due to lawful barriers such as environmental and labour legislations associated with the formation of the business and related advertisements of the products. Porter five forces of the Invention Porter (2004) has noted that environmental analysis of the industry helps the marketers to sort out the dilemma associated with the anticipation of the level of competition and the position of the particular business in the industry. However, the competitive position of Freshbins in accordance with Porter’s five forces is presented below Figure 4: Porter’s five forces for Freshbins Source: Self generated from Porter (2 004) Threat of New Entrants The threats of new entrants are quite low in the industry, because Freshbins has unique technology, which is also patent protected and so no new comers can quickly copy it and raise the level of competition. Bargaining power of buyer Bargaining power of buyers are low because there are no such services presently available in the Australian market where they can switch on. Bargaining Power of Suppliers The bargaining powers of suppliers are moderate because the supplies of the raw material needed to produce Freshbins come from much specialised producers who are lower in number, so the switching costs of the marketer of Freshbins are higher. Rivalry among competitors A low rivalry exist in the market owing to the individuality of the product and due to the fact that it is newly invented; moreover, even when slightly similar items are available, those are not as competent as Freshbins in terms of time saving, cost efficiency, and technology. Threats of subst itute product No substitutes are currently available and it is not possible to bring one because of the patent protection provided. Consumer Behaviour Analysis According to Bowden (2009), in order to influence consumer behaviour, the process of customer engagement needs to be enough dynamic in terms of strategic implementations put forward. Oliver (1999) noted that the marketer should not only endow focus to influence consumer behaviour, but also ensure that the respective policies are affirming consumer loyalty. Prus Randall (1995), Recklies (2006), Percy Rossiter (1992), and Cavero Cebollada (1997) stated that understanding behaviour and acting accordingly by overseeing customer awareness could lead to successful branding for any product. Conversely, successful branding reinforced by proper advertising will lead to repeat purchases of that item (Chi, Yeh, Yang, 2009; Deighton, Henderson, Neslin, 1994; and Macdonald ï ¼â€  Sharp, 2000). Because of all these reasons, customer behavioural analysis is essential; Sands Ferraro (2010) identified that Australian customers have turned more intrusive, pessimistic, demanding, and impulsive, expending cautiously and seeking console in dependable and trustworthy brands; moreover, about fifty percent of Australians started to search internet before purchasing in-store, whereas, 89 percent expend about three hours researching the product’s features. On the other hand, Sands Ferraro (2010) added that seventy-nine percent Australian customers now try to purchase online, so it is necessary for the marketer of Freshbins to build a website and sell over internet, as it is expected that further eighty-three percent people will buy online by the next year, whereas the sales will reach $23.4bn by 2014. Segmentation, Targeting, and Positioning Segmentation Johnson, Seholes, Whittington (2006) stated that before marketing any product, a properly conducted customer segmentation and configuration of people of the targ eted country would enable the marketer to obtain an idea about the probable clients and undertake marketing policies that would suit that market. For example, through the age configuration of people, it would be easy to understand the numbers of adults in the economy, providing a rough idea about people requiring a household bin-cleaning machine. Moreover, a rising growth rate of the economy would illustrate the future opportunity of having a further expanded customer base; so according to Kotler Armstrong (2006), market segmentation is crucial; the customer segmentation by gender and age configuration of people of the country are outlined below: Customer segmentation by gender and age configuration of people Total number of people 21,766,711 in 2011 estimation * Zero to fourteen year olds 18.3 percent (men 2,040,848 women 1,937,544) * Fifteen to sixty-four year olds 67.7 percent (men 7,469,092 women 7,266,143) * Sixty-five year olds and above 14 percent (men 1 ,398,576 women 1,654,508) * Total average age of population 37.7 yrs * Men: average age 37 yrs * Women: average age 38.4 yrs * Inhabitants development rate 1.148 percent in 2011 projection * Birth- rate 12.33 births per thousand population * Death- rate 6.88 deaths per thousand population * Ethnic origins in the country White ninety two percent, Asian seven percent, native other one percent * Below fifteen years 1.05 man per woman * Fifteen to sixty-four years 1.03 man per woman * Sixty-five years and above 0.84 man per woman * Literacy 99 percent men and 99 percent women * Table 1: Customer segmentation Source: Self generated from Index mundi (2011) Targeting The targeted customers of the Freshbins Robotic Sanitizer are the governmental and non- governmental organisations of the country, which act together with the vision of upholding hygiene in the national communities. This product will be supplied to such businesses in bulk, makin g high profit margins and keeping contribution over the socially responsible behaviours. Another target group are the private individuals and families that suffer great troubles for carrying out their household activities because of the busy lifestyle of people. This would help working men and women to finish tasks that are highly time consuming and require touching dirt by hand. Besides, rather than busy or working people, retired or unemployed people will also be the targeted group as most of them are old and frail and require help from technology to do it rapidly without any need for hard work. Positioning The following figure shows the market positioning of Freshbins; it shows that the product will be of high quality, and pricing will be higher because of uniqueness: Figure 5: Market positioning of Freshbins Source: Self-generated from Kotler Armstrong (2006) Product and Pricing Plans The product has a number of distinctive features, for example, using ozone as a disinfectant, it reprocesses water and remarkably uses merely 63ml per dustbin, whereas manually it requires about 100 litres; moreover, no chemicals are required for the purpose; therefore, there is no chemical remains either creating risk to the operator or atmosphere. In addition, no microbes will enter the atmosphere as the ozone even neutralises the toxicants in the waste; so, the wastes sent to the landfill is entirely germ-free; conversely, the operator has CCTV pictures of the entire activity and he manages them from a touch screen within the truck cabin. All such features indicate that the pricing needs to be quite higher for this invention; Brealey Myers (2002) noted that the more the uniqueness of the product, the more viable it is to set the price at high level, as no other substitute-items are available for consumers. However, Malhotra (2009) identified that a proper marketing research is essential before setting the prices, which should include quantitative or qualitative question naires intended for surveying the prospective customers in order to assess the amount they are likely to spend over such an item. Nevertheless, it can be argued that as this invention is completely new and the product is patent protected, it is not likely for any other businesses to bring out items with the same technology and offer those at lower prices gaining competitive advantage over Freshbins; as a result, there will be almost market domination by the Freshbins. Therefore, it will be feasible for the marketer of Freshbins to focus on premium pricing at the initial stage; however, considering the performance of the product for a substantial time, the pricing strategy can be reconsidered by evaluating demand and production costs. Conclusion It is important to state that although Freshbins Robotic Sanitizer has great opportunities after penetrating the market, it is necessary to conduct a market survey to identify the consumer confidence of Australia and the extent to which they are able to spend over the item. This is because although the economy has recovered from the recessionary impact, the current condition of the Euro zone crisis can get severe and spread over the Australian financial institutions, it which case, it would be tough for the marketer to collect the finance that is needed to enter the market, which includes costs such as outlays of advertising campaigns. Reference List Bowden, J. L (2009) The Process of Customer Engagement: A Conceptual Framework. Journal of Marketing Theory Practice, 17(1): 63-74. Brealey, A. R. Myers, S. (2002) Principles of Corporate Finance. 7th ed. New York: McGraw Hill. Cavero, S., Cebollada, J. (1997) Brand choice and marketing strategy: An application to the market of laundry detergent for delicate clothes in Spain. Journal of International Consumer Marketing, 10(1): 57-71. Chi, H. K., Yeh, H. R., Yang, Y. T. (2009) The Impact of Brand Awareness on Consumer Purchase Intention: The Mediating Effect of Perceived Quality and Brand Loyalty. The Journal of International Management Studies, 4(1): 135-144. Deighton, J., Henderson, C. M., Neslin, S. A. (1994) The effects of advertising on brand switching and repeat purchasing. Journal of Marketing Research, 16(1): 28-43. Hitt, M. A., Ireland, R. D., Hoskisson, R. E. (2001) Strategic Management. 4th ed. South-Western Thomson Learning. Hoeffler, S., Keller, K. L. (2002) Building brand equity through corporate societal marketing. Journal of Public Policy Marketing, 21(1): 78-89. Hoyer, W. D. Brown, S. P. (1990) Effects of Brand Awareness on Choice for a Common, Repeat-Purchase Product. Journal of Consumer Research, 17(2): 141-148. Index mundi (2011). Australia Demographics Profile 2011. [Online] Available from: indexmundi.com/australia/demographics_profile.html Index mundi (2011) Australia GDP (purchasing power parity). [Online] Available from: indexmundi.com/australia/gdp_(purchasing_power_parity).html Index mundi (2011) GDP real growth ra te (%). [Online] Available from: indexmundi.com/g/g.aspx?c=asv=66 Johnson, G. Seholes, K. Whittington, R. (2006) Exploring Corporate Strategy: Text Cases. 8th ed. London: FT Prentrice Hall. Kotler, P., Armstrong, G. (2006) Principles of Marketing. 11th ed. Prentice-Hall of India Private Limited. Macdonald, E. K., ï ¼â€  Sharp, B. M. (2000) Brand awareness effects on consumer decision making for a common, repeat purchase product: A replication. Journal of Business Research, 48(5). Malhotra, N. K. (2009) Marketing Research- An Applied Orientation. 5th ed. Prentice-Hall of India Private Limited. Oliver, R. L. (1999) Whence Consumer Loyalty? Journal of Marketing, 63(1): 33-44. Pearce, J. A. Robinson, R. B. (2006) Strategic Management. 8th ed. London: McGraw-Hill. Percy, L., Rossiter, J. R. (1992) A model of brand awareness and brand attitude advertising strategies. Journal of Psychology Marketing, 9(1): 263-274. Porter, M. E. (2004) Competitive Strategy. Export Edition. New York : The Free Press. Prus, A., Randall, B. D. (1995) Understanding your customers. Journal of Marketing Tools, 2(1): 10-14. Sands, S. Ferraro, C. (2010) 2010 Consumer Trends Report Australia. [pdf] Available from: salmat.com.au/content/documents/news-insights/2010-consumer-trends-report.pdf The Australian Broadcasting Corporation (2011) Freshbins: Invented by Paul Sewell. [Online] Available from: abc.net.au/tv/newinventors/inventions/2011.htm

Research Paper Example | Topics and Well Written Essays - 750 words - 18

Research Paper Example Further, Walmart has the advantage of a wide scale of operations, with its stores extending beyond the boundaries of the US and in global markets. But Walmart’s weaknesses include little differentiation, high labor turnover, and legal lawsuits. Costco is a discount retailer dealing in electronics, furniture, hardware, home dà ©cor, office supplies, grocery, and so on. Its target market belongs to low to medium income groups as it is positioned a wholesale discount retailer. Costco generated revenues of $112,640 million in 2014 (Costco Wholesale Corp, 42). Costco’s strength is its large employee pool and brand equity. The retailer has loyal customers and a large membership club chain. In addition, Costco is also a large retailer of wine. However, it offers absolutely no protection to its employees. Due to competition, its market share has remained stagnant which is why the retailer must expand its customer base. Target is a retailer and merchandiser which sells a variety of items – apparel, accessories, shoes, electronics, grocery, and other household items – at a discounted price. In 2013, Target made total revenues of $72,596 million (Target, n.pag.). Target has its presence in the US, Canada, and India reflecting that its market is segmented based on countries. Its market offerings are targeted towards a wide range of people including children, men, women, families, and so on. As such, its consumer segment is quite diverse and spans all age groups. Target has a positive image among the stakeholders for having a diverse culture, being clean and design-centered, and providing high quality products. However, Target lags behind in terms of its reach unlike Walmart which has international presence worldwide. Although Target brands itself as a value retailer, its products are highly prices relative to Walmart. Walmart focuses on growth strategy as it is evident in the retailer’s

Numerical analysis Math Problem Example | Topics and Well Written Essays - 1500 words

Numerical analysis - Math Problem Example This method of numerical integration finds solutions in the form of resultant solutions. The equation given in the task was solved by Mathcad program using program module which allows to solve differential equations with fixed step: F := rkfixed(Z0, t0, tk, N, f). The result of the solution of this equation in mathcad is the following: In order to evaluate these results we can solve the same equation using conventional means. As it's shown this equation is solved by the method of variables separation. After finding the function we should plug the values of t into this function and find it's values for all values of t on the interval [0,1]. As we can see the results of numerical solution of Runge Kutta method are very close to the real results of this function. Using error evaluation method: Absolute value (real value of function- approximated value)/ real value of function) we will get the following results: Real values: 0 0.1 0.2 0.3 0.4 0.5 0.6 0.7 0.8 0.9 1 1 1.005013 1.020201 1.046028 1.083287 1.133148 1.197217 1.277621 1.377128 1.499303 1.648721 Errors: 0 1.25E-05 0.000197 2.66E-05 0.000265 0.000131 0.000182 0.0003 9.28E-05 0.000202 0.00017 As we can see the results are very reliable as error is less than 0.001% for all values

Beyond Bourgeois Gentrification Essay Example for Free

Beyond Bourgeois Gentrification Essay We’ve all seen those new work-live artist loft spaces in the remodeled industrial complexes next to the new galleries, cafes and office buildings that used to be factories, low-income housing tenements or warehouses. They look chic and modern while still trying to maintain their urban appeal. However, what does gentrification mean in our post-industrial urban society and how should we address its contradictory standing? According to the PBS special Flag Wars: What is Gentrification, it is the â€Å"general term for the arrival of wealthier people in an existing urban district, a related increase in rents and property values, and changes in the districts character and culture (Grant). In this vein, we can read gentrification from two perspectives. The first would be from the point of view of the newly arrived ‘wealthier people’ who see this process as an investment in urban renewal that brings down crime rates and increases the economic cultural capital of what was once a neglected and impoverished neighborhood. On the other hand, gentrification as seen from the perspective of the original community is thought of as another form of economic and geographic discrimination and exclusion due to the increase in rent and property values as well as the overall cost of living. The issue of urban displacement results in an unbalanced benefit for the already economically advantaged. UNESCO recently published an article concerning this contradiction: â€Å"Building projects become the centre piece of the city’s economy, justified by job creation, taxes, tourism and the building of large cultural complexes† (Smith). What makes this such a divisive issue and halts community building is that much of the new investment comes from the social class that fled to the suburbs during the white-flight era of urbanization. After fleeing to the suburbs due to a discomfort of having to live so close to other racial and ethnic populations, there is now a distrust of the new inhabitants by the pre-existing urban population who are being forced out of their own neighborhoods. So we must ask ourselves how we can overcome this contradictory social movement in a way that will be mutually beneficial to all involved parties. The best way to accomplish this would be to invite community dialogue in an effort to address all sides of the issue. An interesting study put out by the Urban Institute echoes this sentiment. They emphasize the need for â€Å"strategies used by nonprofit organizations, for-profit developers, and city agencies to ensure low- to-moderate-income residents can live in revitalizing and gentrifying neighborhoods† (Levy). This is essential in order make sure that all voices can be heard so that more than just money talks. If this can be done, urban renewal can be embraced and cultural diversity can flourish in a vibrant new community based on shared principles and the exchange of different ideas. We must abandon the notion that gentrification is either positive or negative, as many people have argued in the past. Gentrification is a social process that affects us all differently depending on our own cultural context. That being the case, let us open the discussion to the public at large so that everyone has an equal say in how their community will develop. Urban transformation is a constant presence that we need to shape into a vision of the future that we would all like to live in. References Grant, Benjamin. (2003). What is Gentrification?. PBS Flag Wars. Retrieved November 30, 2008, from http://www. pbs. org/pov/pov2003/flagwars/special Levy, Diane, Comey, Jennifer, Padilla, Sandra. (2006). In the Face of Gentrification. Urban Institute. Retrieved November 30, 2008, from http://www. urban. org/publications/411294. html Smith, Neil. (2007). From Gentrification to Forced Eviction – how should economic competitiveness be reconciled with social sustainability in historical districts?. United Nations Educational, Scientific, and Cultural Organization. Retrieved November 30, 2008, from http://portal. unesco. org/shs/en/ev. php

black and chinese americans :: essays research papers

  Ã‚  Ã‚  Ã‚  Ã‚   In the present day, people view America as a land where everyone can be seen equal to one another, but this was not always the case. In the 1800s black and Chinese Americans went through a ruthless period of discrimination, due to the white man’s ignorance. Even though the Chinese and blacks were singled out they both were treated differently but also had many similarities.   Ã‚  Ã‚  Ã‚  Ã‚  Harsh treatment, long hours, and extremely low wages were only a small part of the brutal-ness both races faced. The Chinese men came to America hoping to provide a better life for theirs families back in China. Most of them received jobs working for the corrupted railroad companies. They faced horrific working conditions, which some died from, low wages, and long hours. The Chinese men wasted years of their lives and sacrificed seeing their families so that they can make enough money to support them.   Ã‚  Ã‚  Ã‚  Ã‚  The blacks have faced similar conditions to the Chinese men. They too worked long hours and earned very low pay. Many of the blacks became sharecroppers once they were emancipated. Sharecroppers were tenant farmers who gave a share of the crops raised to the landlord in lieu of rent. These landlords were cruel and took a good portion of the crops grown by the black farmers. Whatever the landlords did not take was left for farmer and his family, which was not much. They had to survive through the winter with the limited supply. Both the Chinese and blacks could not do anything about the working conditions due to the fact they could not unite and form labor unions.   Ã‚  Ã‚  Ã‚  Ã‚  Though both Chinese and blacks faced many similarities they also had differences. The blacks have lived in American for generations while the Chinese were just starting to immigrate. Blacks were forced to come to America to be slaves as opposed to the Chinese coming here by their own free will. Also the America did not allow Chinese women into the country due to the fear of an even more rapid rate of increase in the Chinese population, while black women were in the country and had a prominent role in their family lives. Another difference between the two races was that the black Americans had families in the country and the Chinese left their families back in China. Another differentiation was that once the blacks were emancipated most stayed in America while a good number of the Chinese left to go back home.

Frankenstein, Blade Runner and the Natural World

Continually throughout history humanity’s connection to the natural world has been probed, celebrated, mocked and forgotten in a haphazard cycle that has been classified as human nature. Through a comparison of Mary Shelley’s 19th Century didactic novel, ‘Frankenstein’ (the Modern Prometheus) and the director’s cut of Ridley Scott’s ‘Blade Runner’, a common conception of man’s place amongst nature is posed as being submissive to her dominance.Though each text shares the same values each represents its core concepts in a manner inimitable to its context, ultimately critiquing the respective society’s, bringing to light the fears that the majority of society refused to acknowledge at the time. These fears centre mainly around three broad concepts; scientific discovery, industrial development and religion, which collectively invite consideration of humanity’s unabridged connection with the natural world and how i t has been altered over time.In the spirit of Enlightenment, a large cultural movement in the pre-19th century world, Shelley conceived Frankenstein and, in effect, his creation. The Enlightenment movement encouraged people to turn away from faith and to start relying more on reason and the answers developments in science were beginning to supply. â€Å"A mummy again endued with animation could not be so hideous as that wretch. † The juxtaposition of the Creatures unnatural image with the romantic values of the sublime and creative genius characterises the monumental shift away from the natural.The death of her protagonist, Victor Frankenstein, represents the expectations the romantic writer has for the enlightenment movement, alluding to the inevitable doom it will bring upon humanity. By creating a juxtaposed image between Frankenstein, who is repeatedly surrounded by pejorative terms such as ‘suffer’, ‘malice’ and ‘bitter’, and his br other Ernest, characterising the latter as ‘full of activity and spirit’, Shelley places Ernest in the role of Romanticism whilst Frankenstein personifies the Enlightenment movement.Their contrasting connections to the natural world and their subsequent lives, permits Shelley to critique her own context and the ideals within it. Her views on Romanticism and Enlightenment are similar to that of Rousseau, a known philosopher who suggested that ‘†¦nothing is so gentle as man in his primitive state, when placed by nature at an equal distance from the stupidity of brutes and the fatal enlightenment of civil man. ’ This suggests that humanity’s connection with nature is essential to ensure harmony within ociety and in effect it’s survival in the world. Reinforcing this theory, Blade Runner, presents an image of this corrupted harmony and its effects on humanity. Ridley Scott’s text reveals that within his time, 178 years after ‘Fra nkenstein’, scientific development still held the same destructive concerns. However, by the use of film rather than text, Scott represents the fears of his society in a much more vivid approach, preventing them from being so easily disregarded.Current technology now allowed scientists to experiment in the world of robotics and areas such as IVF, leading many to question how this would affect humanity’s natural roles within society. This is demonstrated as Scott blurs the lines between what makes a human truly human. He does this by giving the replicants human emotions and unique identities. Pris’ words ‘I think Sebastian, therefore I am’ reinforce this idea while also alluding to the evolving knowledge and skills of the artificial beings, their natural abilities to adapt and progress.These developments in science within the film have dismal consequences, ones which Scott fears for his own world, and the continuous downfall of rain is just one prese ntation of this, symbolic of mother nature grieving over her destruction. As times were changing in both contexts and new sciences were explored people repeatedly questioned their faith, causing many religious debates and conflicts. ‘Frankenstein’ represents common battles of moral and God, going so far as to be known as the Modern Prometheus.The reference to the Promethean myth foreshadows the consequences Frankenstein will undoubtedly have to face. Blinded by his own ambition and dreams of glory and fame he endeavours to take on the role of God by creating life and disrupting natural order. In creating his monster Frankenstein also usurps the natural role of women as child bearers, questioning their place and use within humanity. â€Å"A new species would bless me as its creator and source; many happy and excellent natures would owe their being to me. The juxtaposition of the phrase ‘excellent natures’ with the clearly unnatural give insight into the one -tracked desires of Frankenstein, not pausing to consider the moral issues surrounding his experiments. However, he ironically seems to blame God and fate for the destructive course of his life, telling Walton ‘destiny was too potent, and her immutable laws had decreed my utter and terrible destruction. ’ Faith subsequently had a ambiguous impact on humanity’s connection to nature, representing the ideals of natural order and the consequences of destroying it’s structure.Similarly, the role of God is also obscured in the dark scenes of Blade Runner, stemming from the lack of nature. Religious allusions are rich throughout the text, beginning within the first sequence when syncopated bursts of flames create an image resembling Dante’s hell, suggesting hell on earth. â€Å"A new life awaits you, the chance to begin again in the New World. † After destroying their own world the Tyrell corporations promises of bigger, better things are seen as a missionary act, the answer to humanity’s problems. This earns Tyrell levels of power unequitable on Earth and lead him to believe himself to be a God.The sharp cut lines and magnitude of the Tyrell building reinforces these implications as it looms over the city, placing him above the rest of humanity. However, the triumphant forces of nature come through in the final scenes as Tyrell meets his end, and natural order begins to be rectified with the death of Pris and Batty. The white light illuminating Batty’s form as his body shuts down gives him a godly image, supported by the nail protruding through his hand and the white dove that flies away, a symbol of peace and hope for restoration.This scene reinforces natures purity and the extent of its healing powers in contrast with humanity’s destructive impact on its elements. Mary Shelley and Ridley each created monumental texts with the common concepts of scientific development, industrialisation and religion. Bot h explore how humanity’s connection with the natural world is distorted and overshadowed by the influences of modern advances and opportunities, leading to its exploitation and neglect.

Wounded Veterans Essay - 1618 Words

Wounded Veterans English 101 Effective Essay Writing October 7, 2012 Shawna Rand Wounded Veterans As of December 2009, over 3.3 million American troops have been sent overseas into Iraq and Afghanistan alone; 793,000 of them have been deployed more than once. (Tan, 2009) Sadly, not all of our troops return home alive and many that do face many challenges ahead. Physical wounds surly do not go unnoticed. They are fairly common in war time situations and are even shown in war movies. They show the viewer a sense of what a soldier goes through when injured and what to expect; but what about the mental wounds? The United States sends thousands of military men and women overseas into battle, returning them home with not only physical†¦show more content†¦( dsm criteria,) Once diagnosed, a veteran can receive the proper treatment he or she needs to the road of recovery. There are two methods that have been proven to work; counseling and medication. Counseling helps one understand their thoughts and feelings and finds a way to cope with them in a healthy manner. The medication treatment is called selective serotonin reuptake inhibitors (SSRI). They are to help a patient feel less worried or sad. (Make the connection,) These treatments are like any other treatments, meaning they will not happen overnight. It will take time and patience to see changes in a patient’s symptoms and way of life; but done right a patient can succeed and overcome PTSD. Another issue involving military veterans who went to war is TBI (Traumatic Brain Injury). A TBI, also known as a signature wound, is exactly what it means; a traumatic brain injury. (Soldiers and tbi,) â€Å"A TBI is caused by a bump, blow or jolt to the head or a penetrating head injury that disrupts the normal function of the brain.† (Traumatic brain injury,) So what exactly causes a TBI? A TBI can be caused by a simple blow to the head, the head hitting a windshield in a car accident, or a blast from a bomb or other explosion. â€Å"TBI can cause changes in a person’s ability to think,Show MoreRelatedThe idea of creating a charity that gives back to wounded war veterans and their families was700 Words   |  3 Pages The idea of creating a charity that gives back to wounded war veterans and their families was created by Mark Foster. Mark also wanted the families of these soldiers to have the money to keep a healthy family while being able to pay for the hospital depts.Thank you, Operation Home front for helping my family get back to normal after my dad was injured in Iraq. (Jonathan) Operation Home front had raised enough money to give Jonathan’s dad replacement legs after losing them in Iraq. 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